How to market a SaaS product through affiliate marketing?

Build a team of affiliates

There are many ways to find affiliates, but you want to make sure that they have a large audience.

Choose affiliates that have a similar audience to your own. Your ideal affiliates will be in the same industry and target market as your product, or at least have an audience that overlaps with yours. You want them to be able to speak directly to anyone who might buy your product already or potentially purchase it in the future. For example, if you're selling an online customer relationship management (CRM) tool for small businesses, then it would work well if one of your affiliate partners is also marketing CRM software for small businesses and can tell people about how much better their product is than yours—because it's using their data instead of third party data!

Choose affiliates who have similar products and services as yours but with different pricing models/pricing options (or no pricing option). This way customers won't feel like they're missing out on something important when purchasing from an affiliate instead of directly from you because there isn't much difference between what each offers other than price point-and even then there still may not be much difference so long as both offer good support systems behind them (e-mail addresses/phones numbers etc.)

Start small, scale fast

Affiliate marketing is an excellent way to get your product in front of new customers, but it's not for the faint of heart. It can take time to grow your affiliate base and earn their trust, but if you start small, grow fast and focus on quality over quantity, you can create a sustainable SaaS affiliate program that will last for years to come.

If you're just starting out with your first few affiliates (or even just one), be sure that they are a good fit for both your product and target audience. These two factors need not be mutually exclusive: there are plenty of partners who would love to work with you if only they knew about your software! However, it will be difficult for them if their needs don't align with those that make up the majority of people within this demographic group — so choose wisely!

Choose your partners wisely

When you choose your affiliates, make sure they are experts in your field. If you're selling a product that helps people lose weight, then it makes sense to partner with fitness gurus who can teach people how to get fit and healthy.

If the affiliate has a large following, that's also important for your business because more followers mean more sales for both of you. So try listing popular bloggers or social media influencers as affiliates for your company.

Your next step would be to find out which of those people have similar audiences like yours and approach them about possible partnerships with their websites or platforms (like Instagram). The goal here is just to find any connections between their audience and yours so that they'll be willing to work with you as an affiliate after reading through this post!

Nurture your relationship with your affiliates

You should nurture your relationship with your affiliates and give them the attention they deserve. After all, you can't expect them to be successful if you aren't willing to put in the effort.

To nurture this relationship, you need to:

• Be responsive
• Be proactive in communication
• Be generous with promotions and incentives for your affiliates (you may want to consider setting up a rewards program)
• Be honest and open with them about any changes that you are making or planning for your product/service.

Provide great customer service

• Provide a great customer experience

As you know, your customers are the ones that will be recommending your product to other people. Customers want to buy from someone they can trust, who will provide them with excellent service. If you provide this type of service, then you are more likely to gain the trust of your clients. This will make it easier for them to recommend your product without feeling like they have anything to lose (or gain) by doing so.

• Provide a great product

If you're going to be using affiliate marketing as part of your overall strategy for promoting SaaS products, it's important that the products themselves are top-notch in terms of quality and usability. If there's anything about them that users don't like (or even hate), then chances are good that those same users won't recommend these products out of fear that their friends may end up experiencing similar issues themselves with those same products or services down the road if things continue along their current course.

Make it easier for affiliates to promote your product

Another way to make affiliate marketing easier is by creating a landing page or website that affiliates can promote. If you have an existing website, then simply add a section for your affiliate program and link it to other pages on the site. This helps get people interested in the product before they even visit your site, so if someone clicks on one of their ads, they're more likely to sign up for your service than if they had found it randomly through Google search results or something similar.

If you don't already have a website, consider creating one just for this purpose. It doesn't need to look perfect or professional—just make sure that it's easy enough for anyone who wants to promote your service without having any prior knowledge about web development or design work!

Think about compensation models

It's time to get down to business and think about the compensation models you will be using.

• Referral fee: A referral fee is one of the most common ways that affiliate marketers are paid in SaaS products. It works like this: your customers refer people through a link on their website or social media page, those people sign up for your product, and you pay the referrer a percentage of each sale made by those referred customers (usually between 3% and 10%).
• Commission: Another popular compensation model is commission based on gross revenue generated by sales/revenue generated by leads/sales generated through clicks, etc., which could be calculated as a percentage of revenue or cost per acquisition (CPA). As with any commission structure, it's important to make sure there are clear guidelines around how commissions are calculated so that all parties involved understand exactly what they're getting out of the deal before signing anything. You may also want to consider incentive programs like “selling contests” where reps earn additional cash bonuses based on meeting specific goals (e.g., generate x number of deals within y timeframe).

The key to affiliate marketing is that you must have the right affiliates for your product.

The key to affiliate marketing is that you must have the right affiliates for your product.

As a marketer, it's your job to find those affiliates who not only have the ability to promote your product but also can do so effectively and profitably. You also want them to be able to do this legally, as well.

Conclusion

In summary, affiliate marketing is a great way to market your SaaS product. But it isn't something you should just dive into without doing your research first! You need to find affiliates who are passionate about your product, share the same values as you do, and will promote it in an authentic way. It's also important to keep track of which affiliates are doing well so that when their contracts expire you can continue working with them (or replace them).